JD Sports Promo staff and Teams throughout the UK

Treacle Events have supplied Promo Staff, Brand Ambassadors, Promotional Models, Dancers  and DJs to all of JD Sports Fashion Store Openings throughout the UK and Southern Ireland since 2011.

We’ve successfully worked alongside JD Sports on Store openings and promotions at over 75 locations throughout the UK, all of which have had specialist teams hand picked to match the key attributes, skills and appearance required to most effectively engage JD’s target consumer. After each event we evaluate the activation and provide insightful reports and photographs that record the day as well as meet regularly to suggest effective ways to keep improving these events – often according to stores location and taking into account any opportunities this provides, or challenges this could throw at us and working to best overcome this using local knowledge.

Promo staff Treacle Events

Just Some of our Fabulous Promo staff

Promo Staff Treacle Events

Promo Teams including DJs

Promotional Streets Teams supplied by Treacle Evebts

Our Promo street Teams encourage footfall and capture target consumer data whilst creating a brand buzz

Specialist skilled Promo staff and fitness models

JD Pro store openings required fitness models and ‘everyday athletes’ with specialist fitness knowledge which we supplied

With a thorough understanding of the JD Brand and values along with a clearly defined target consumer our Promo staff and teams are selected to meet a very specific Client Brief and therefore ensure maximum awareness of the Brand in the local area every time.  This is achieved through expert Event Management and hand picked staff able to communicate effectively and credibly direct to the consumer – driving footfall into stores and creating a buzz through the promotion of an in store competition and giveaway of branded merchandise as well as effective data capture.


The success of these campaigns have won us work across other JD brands such as JD Pro, Bank Fashion, Blacks, Size? And Cecil Gee into 2014.

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