#StarWarsbyVans for Schuh

There was much excitement amongst Team Treacle this week ahead of our very cool activation for the limited edition StarWars Vans range.

Treacle were selected by Vans and worked in conjunction with Lucas Films in America to cast stormtroopers in official costume to mark the launch of the limited edition collaboration with Vans.

Our team of Stormtroopers and promo staff were at Oxford Street, London and Liverpool One and wowed the crowds who flocked in their droves for photos. Sales were double what was expected and our Liverpool Team Stormtroopers even got a snap with Brendan Rogers which sent Twitter crazy – with over 40 worldwide Liverpool supporter twitter accounts RTing – reaching approx 40 million fans! Amazing!!

Watch the highlights below:

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